Cycle Division

CycleDivision was started in 2011 by former Elite Rider Jonny Towers and former Cycling Professional Chris Walker.

Jonny having already built RST motorcycle clothing and Moto Direct into a globally recognized brand and business wanted to use his passion for cycling to create an equally successful Cycle retail business.

Following the lead of the parent company Cycledivision set out to create its own in house brand early on in its development and Cero Components was born, the brand has gone from strength to strength with its award winning wheels, which have been scored 10/10 in cycling weekly. We achieve this by implementing industry leading technology and performance.

We design, source and collaborate with experts in their fields to assemble high quality products that balance strength, weight and durability at real world prices.

The products we create, including our award winning wheels are all tested and designed here in the UK to help you conquer those inevitable headwinds, climbs and group rides.

We invest time in all the component parts to enable uncompromising performance with lighting fast speed and stability to maximize your ride performance and enjoyment.

Over the last few years the division has developed from its South Normanton base into a destination retail store in Burton on Trent focusing on offering the best from industry heavyweight bike brands Scott and Cannondale, we provide a wide range of bikes with special focus on road bikes and always strive to offer the best knowledge, service and value with some killer discount models throughout the year.

The Guru Bike Fit system is now installed here at Cycle Division to offer you the best fit when buying a new road bike. We can offer you the most cutting edge bike fit service to find your best riding position with our trained and experienced experts on the GURU Bike fit.