1. Introduction

Our website uses cookies.

[We will ask you to consent to our use of cookies in accordance with the terms of this policy when you first visit our website. / By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy].

2. Credit

This document was created using an SEQ Legal template.

3. About cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies can be used by web servers to identity and track users as they navigate different pages on a website and identify users returning to a website.

Cookies may be either "persistent" cookies or "session" cookies.

A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date).

A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

4. Our cookies

This site uses session cookies which are essential for the running of this website. It also uses a persistent cookie to remember that the user accepted cookies.

  1. Session Cookie

A user's session cookie (also known as an in-memory cookie or transient cookie) for a website exists in temporary memory only while the user is reading and navigating the website. When an expiry date or validity interval is not set at cookie creation time, a session cookie is created. Web browsers normally delete session cookies when the user closes the browser.

  1. Persistent Cookie

A persistent cookie will outlast user sessions. If a persistent cookie has its Max-Age set to 1 year, then, within the year, the initial value set in that cookie would be sent back to the server every time the user visited the server. This could be used to record a vital piece of information such as how the user initially came to this website. For this reason persistent cookies are also called tracking cookies.

5. Third party [and analytics] cookies

When you use our website, you may also be sent third party cookies.

Our [advertisers / service providers] may send you cookies. They may use the information they obtain from your use of their cookies:

  1. to track your browser across multiple websites;]
  1. to build a profile of your web surfing; and]
  1. to target advertisements which may be of particular interest to you.]

[In addition, we use [Google Analytics] to analyse the use of this website. [Google Analytics] generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. [Google] will store this information. [Google's] privacy policy is available at: [http://www.google.com/privacypolicy.html].]

[We publish Google AdSense interest-based advertisements on our website. These are tailored by Google to reflect your interests. To determine your interests, Google will track your behaviour on our website and on other websites across the web using the DART cookie. You can view, delete or add interest categories associated with your browser using Google's Ads Preference Manager, available at: http://www.google.com/ads/preferences/. You can opt out of the AdSense partner network cookie at: http://www.google.com/privacy/ads/ or by using the NAI's (Network Advertising Initiative's) multi-cookie opt-out mechanism at: http://www.networkadvertising.org/managing/opt_out.asp. However, these opt-out mechanisms use cookies, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you should use the Google browser plug-in available at: http://www.google.com/ads/preferences/plugin.]

6. Cookies and personal information

Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.

[If you block cookies, you will not be able to use all the features on this website.]

7. Deleting/disabling cookies

You can also delete/disable cookies already stored on your computer. For example (these instructions are guidelines only and your version of software may differ. Users may follow these guidelines but do so at their own risk. Please consult the manufactures websites is required)

Disabling all cookies will, however, have a negative impact upon the usability of many websites.

Microsoft Internet Explorer


  1. in Internet Explorer (version 9), you must manually delete cookie files (you can find instructions for doing so at http://support.microsoft.com/kb/278835);


  1. Choose the menu "Tools" then "Internet Options."
  2. Click on the "Privacy" tab.
  3. Select the appropriate setting.


Mozilla Firefox


  1. in Firefox (version 16), you can delete cookies by clicking "Tools", "Options", "Privacy" and then "Show Cookies", and then clicking "Remove All Cookies".


  1. Choose the menu "Tools" then "Options."
  2. Click on the icon "Privacy".
  3. Find the menu "Cookie" and select the relevant options.


Google Chrome


  1. in Chrome (version 23), you can delete all cookies by accessing the "Customise and control" menu, and clicking "Settings", "Show advanced settings" and "Clear browsing data", and then selecting "Delete cookies and other site and plug-in data" before clicking "Clear browsing data".


  1. Click on 'Tools' at the top of your browser window and select Options.
  2. Click the 'Under the Hood' tab, locate the 'Privacy' section, and select the 'Content settings' button.
  3. Select 'Allow local data to be set'.

 Apple Safari


  1. Open Safari if it is not already open.
  2. Choose Safari > Preferences, and then click Privacy.
  3. Click Details.
  4. Select one or more websites that stores cookies, and then click Remove or Remove All.
  5. When you finish removing websites, click Done


  1. Choose the "Safari" menu then "Preferences…"
  2. Click on the "Privacy" tab.
  3. Select the appropriate setting then close the Preferences panel to save the setting.



  1. To delete all cookies at the end of every session, select it in the privacy settings under Tools > Preferences.
  2. Click on Manage cookies to delete specific cookies or cookies from specific domains.
  3. To delete all cookies immediately, go to Delete private data on the Tools menu.


  1. Click the Opera menu and choose "Settings" then "Preferences".
  2. Click the 'Advanced' tab then choose 'Cookies'.
  3. Select the appropriate settings.

8. Cookie preferences

You can manage your preferences relating to the use of cookies on our website by visiting: www.cycledivision.co.uk 

9. Contact us

This website is owned and operated by CERO Wheels Cycle Division Limited.

If you have any questions about our cookies or this cookies policy, please contact us:

  1. by email (to [email protected]);
  2. by telephone (to 01283 711398); or
  3. by post (to Cycle Division, 32 Main Street, Barton-under-Needwood, Burton-on-Trent DE13 8AA).